Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022?

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Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022?

Since its launch around 1996, social media has managed to reach half of the 7.7 billion people living in the world. Social media platforms have almost tripled their user base over the past decade, going from the 970 million of users in 2010, to the number reaching 4.48 billion users by July 2021.


The phenomenal year-over-year increase in new users to the platforms is slowing down. The current trend is based on the steady growth of the numbers of people who have access to internet and smartphones, in particular in areas of low-income.


What is the size of social media and how does it have changed over time?


In this awesome statistical overview, you'll learn the most up-to-date social network statistics in the form of numbers and crucial demographics. Here's a brief summary of what you'll be learning below:


Social Media Usage Statistics (Top Picks)


How many people are using social media?


Growth rates of global social media


Media penetration in the country by social media


The social media industry in the US by the numbers


The growth of social media in the US


Most popular social media platforms


Average time spent on social media


Social Media Usage by Device


So without further ado we'll take a look at the top 12 figures you must know about one of the most rapidly adopted technologies in the last century.


Social Media Usage Statistics (Top Picks)


4.48 billion people currently use social media worldwide, up more than a third from 2.07 billion in 2015.


The average user of social media interacts with 6.6 different social media platforms


The growth rate of social media from 2015 is an average of 12.5 percent over the course of a year. However, the growth rate has been declining with 2019-2020 data revealing an 9.2% growth rate


According to region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92 percent, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9 percent


60.99% of the 7.87 billion people in the world utilize social media. Of the eligible audiences aged 13+, there are 63% who are active users


93.33% of internet users are on social media. However an incredible 83% of internet users who are mobile are active on these networks


From 4.48 billion people who use social media, 99% access apps and websites via smartphones, but just 1.32 percent accessing websites exclusively via desktop


In the world, the typical amount of time spent on social media a day is 2 hours and 24 mins when registering at 16 and lived to 70, they would spend 5.7 year of their lives in it


Facebook is the top social network at 2.9 billion active monthly users. It is followed by YouTube (2.3 billion), WhatsApp (2 billion), FB Messenger (1.3 billion), along with WeChat (1.2 billion)


72.3% of the total US people use social media, which is around 24 million people


In the US 54 percent of social media users are female. The remaining 46% are males This is in contrast to a global average of 45.6% for female, and 54.4 percentage for male.


How many people are using social media?


In 2021 the total number of users on social media will be over 4.48 billion worldwide, with the average user accessing 6.6 social media sites on a monthly basis. The most popular platforms such as Facebook have over 65.86 percent of their monthly active users logging in to social media each day.


 


4.48 billion individuals are using social media across the globe.


 


Each social network provides information on the growth rate of their users based on the amount of monthly active users or MAU's instead of the number of accounts, since this information is more reliable to measure actual usage and the penetration of a territory.


What percentage of people are on social media?


The current proportion of people who use social media is 56.8 percent of the total population. When we look into platform penetration rates of those in the eligible audience, 93.33% of 4.8 billion internet users worldwide and 83% from 5.27 billion users of mobile phones are on social media.


 


What percent of people use Social Media?


 


Key Statistics:


4.48 billion people use social media in the world According to platform reports on the current amount of active users


56.8 percent of the world's population are active on social media when looking at eligible audiences aged 13+. This percentage increases to 82 percent in North America


From the 7.87 billion people living in the world, 56.8 percent people use social media, regardless of age or access to the internet.


In the 4.8 billion Internet users 93.33% are active users


Of 5.27 billion mobile phone users of which 85% are active users


From 4.48 billion social media users, 91% access their apps or websites using a mobile device


How many accounts on social media does the average person have?


In the Global Web Index, the average number of social media accounts that a millennial or Gen Z-er has is 8.4 worldwide, up 75% over 4.8 Accounts in 2014. The research of 46 countries that have internet users aged 16 to 64 shows Japan was the least amount of social media accounts at 3.8, comparably India was the most popular with 11.5 per individual.


 


How many accounts on social media do people have?


 


Key Statistics:


The median number of accounts on social media is 8.4 per person in 2020.


The growth in the number of accounts per user is 75% higher from 4.8 accounts per person in 2014 to 8.4 in 2020.


First of all, the rise of multi-networking is linked to the expanding of platform choice. Furthermore, it's related to the specialization of particular platforms, e.g., Instagram (photos), YouTube (video), and LinkedIn (work)


Five Highlights for Backlinko's viewers:


India: Averages 11.4 accounts per person


USA: Averages 7.1 accounts per person


UK: Averages 6.9 Accounts per Person


Canada: Averages 6.8 accounts per person


Japan: Averages 3.8 accounts per person


How many users use social media for business?


40% of all internet users make use of social media for business purposes. The U.S., only 27 percent of the population actively uses social media for work, compared with the highest percentage of countries in Indonesia with 65% and the lowest with 13 percent in Israel.


Five Highlights for Backlinko's viewers:


India: 47% of people utilize it to work


Canada: 31% of people use it for work


Australia 30 percent of people use it for work


USA 27% of Americans use it to work


UK: 27% of the population uses it for work


 


How many people utilize social media for business?


 


Use of social media by gender


The present global average gender divide of the users of social networks is 54% male versus 46% women. In the US females are the largest user base. 76% of female internet users have social network accounts, compared to 72% of the males.


Which gender utilizes social media the most according to region?


North America: 54% female vs. 46% male users


South America: 52% female vs. 48% male users


Western Europe: 50% female vs. 50% male users


Southern Africa: 52% female against. 48% male users


Southern Asia: 27% female against. 73% male users


Oceania 53% females vs. 47% male users


Which gender engages in social media more frequently based on platforms?


As you can see from the data above, the use of social networks is different for men and women around the world when looking at location. Perhaps the biggest gap in gender differences is the one that concerns how the platform is used.


 


Which gender is influenced more based on the platform?


 


If you look at the top eight social media platforms with monthly active users YouTube, LinkedIn, Twitter and TikTok index higher among male users. Sites like Facebook and Instagram are more geared towards females particularly Pinterest which has the highest share of female viewers.


Most-popular social networks by gender (% of the US population) - Sources: Statista, Brandwatch, Statista, Statista, Worldometers, OurWorldInData, Data Portal Social media platforms Kepio's Analysis


Social network


 


Growth rates of global social media


How much does social media expand year-on-year?


In 2021, there will be 4.48 billion users active on social media in the world, and this is an increase of 13.13 percent from 3.69 billion in 2020. Back in 2015, there were only 2.07 billion active users. That's an overall increase of 115.59 percent in only six years.


6 Year Social Media Growth Statistics:


2021: 4.480 billion active users (+13.13%)


2020: 3.960 billion active users (+13.7 percent)


2019: 3.484 billion active users (+9.2%)


2018: 3.196 billion users active (+9.0 percent)


2017. 2.796 billion users active (+21%)


The year 2016 was a record-breaking one: 2.307 billion active users (+11 percent)


In 2015, there were 2.078 million active users


 


How much does social media get bigger year after year?


 


Top 10: Growth of social media users by country


Based on Keipo's analysis the country with the highest growth in social media in the period 2019-2020 was India, with more than 130 million people signing up on platforms which is equivalent to 9.6% of their total population. Second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m) and the USA in 6th place having 6.9 millions of new members.


Below, we've listed the top 20 social media growth rankings for each country, with the top 20 ranking representing the largest number of users, not percent increase:


The growth of users on social media according to region


The number of users using social media increased by 9.2 percent in the period between April and January 2020. If we look at the percentage of people growing by area, Europe had the slowest activation of new active users, at 4.9%. In contrast, Asia was the region with the highest social media user base growth at 16.98%, followed by Africa growing by 13.92 percent.


Growth of social media across regions 2019-2020:


North America: +6.96%


South America: +8.00%


Europe: +4.32%


Africa: +13.92%


Asia: +16.98%


Australasia: +4.9%


Day 1 When did social media get started?


The popularity of social media started in the year 1996, following the launch of the network site Bolt (now closed). Soon after, in the year 1997, Six Degrees was released where users could connect with friends and make profiles. After that, applications like AOL Instant Messenger, Live Journal, and Friendster came out, all of which paved the way to the leader, Facebook, in 2004.


Timeline: The first days of social media


1996: The first video and social networking website is Bolt that was in operation between 1996 and 2007.


1997: A website named Six Degrees was developed in 1997, where users could upload their details about their profiles and connect with users by making "friends"


1997: AOL launched its Instant Messenger service. AOL purchased it from an Israeli founded company. It was originally called ICQ and was launched in 1996.


1999: This was the launch of LiveJournal which was the first wildly popular blogging platform


1999: Habbo, a game network site that was created in 2000, was released.


2002: Friendster launched, where users could create profiles, connect to each other, and could share content


2003: LinkedIn launched the first professional-oriented social networking site.


2004: Facebook, the most famous platform in history, begins its launch


Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms, Kepio's Analyse


Social media usage by country


Which is the country with the most active users of social media in the world?


Social media penetration = active users vs. total population.


According to Statista's data from 2020, the most active country has to be the U.A.E., with 99% of its population using social media. The average penetration rate globally is 49 percent. If you limit the data for those who are 13+, the median social media penetration rate is 63%..


Key Statistics by the whole population


On average 49% of users in the world's population are active social media users, regardless of age


On average 63% of the world's population aged 13+ are engaged on social media


USA has 70% regardless of age, and 83 percent for those 13+


UK has 66% , regardless of age, 79 percent of those 13+


Canada has 67% regardless of age, and 77% for only those aged 13+ years


Australia is home to 71% of people regardless of age, and 85 percent of them are aged 13+ years


India has 29% of its population regardless of age, while 38% are for only those aged 13+ years


Which countries should networks seek to expand?


Social media presents the greatest potential for growth in developing countries and has a huge number of new users to sign up. Data company from the think tank Pew Research Center noted a steady increase in internet and smartphone users and this is in direct correlation to the rise of social media in particular developing states or geographical regions.


In 2014, there was a median of 42% that accessed the internet occasionally, now this figure must be over 65% and that was the highest amount recorded in the Pew study in the year 2017. It was the same case for the adoption of smartphones as well increasing to nearly 42% within the same time frame.


The revenue from advertising won't grow at the same rate


Unfortunately, social networks that want to expand in these territories will make a lot less from advertising revenue per user, which is why the volume of users they have is vital to their revenue.


For instance, Facebook reports the average earnings per user of $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57.


Sources: Statista, Statista, Data Reportal, Social media platforms & Kepio's Analysis


Facebook and social media are booming in US by the amounts


What percentage of Americans are active on social media?


According to statements from platforms the amount of people using social media in the US is estimated at 240 million by 2020, meaning 72.3% of Americans are active users of social media each month. The most used platforms in the United States are YouTube at 81.9% and Facebook with 73.4 percentage of those aged between 16 and 64.


 


What proportion of Americans are on social media?


 


Number of Americans on social media:


It is the US popularity of social networks is calculated by the number of active social network users as compared to the total population , which is defined as those aged 13plus.


72.3 percent of the US people have social media accounts, regardless of age, totaling a number of 231.47 million users


US social media use according to gender:


In America Social media is more prevalent among women, specifically, Snapchat and Pinterest while men use sites such as YouTube as well as Twitter more.


78% of females


66% of males


US social media usage by ethnicity:


The proportion of people using social media versus the total population by race for the entire US The percentage of social media use versus the total US population is:


80% Hispanic


77% Black


69% White


US social media use at age


It is not surprising that the proportion of Americans using social media by age is primarily Gen Z and Millennials.


84% of the population aged between the ages of 18 and 29.


81% of those aged 30-49


73% of those aged 50-64


45 percent of those 65or over


Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms, and Kepio's analysis


Growth of social media in US


Is there a current growth rate that social media is experiencing in US?


70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1 percent between 2019 and 2020. The first record of US population size of 5% in 2005, growth in the US took just under 6 years to reach 50% of America's population in 2011.


Key Statistics:


The social media growth rate in America between 2020 to 2021 was 4.3 percent


The total number of internet users America has grown by 10 millions between 2020 and 2021.


US expansion of social media users via platform


A sample of the surveys carried out by the Pew Research Center 2012-2019 shows the proportion of US adults who state they use these apps on their mobile or laptop.


Key US Network Growth Statistics 2020-2021:


TikTok is up 18.3%


Information Sources Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepio's Analysis


Most popular social media platforms


Which are the most-used social media sites?


By 2020 Facebook will be the most popular social network with people with 2.85 billion out of 4.48 billion social media users all over the world. YouTube and WhatsApp have a similar status, with over 2 billion users, followed by Messenger, WeChat, and Instagram, all having more than 1 billion users.


 


The average amount of time that is used on social media


How many hours do people spend in social media every single day?


The 2020 time spent on social media each day is 2hrs 25 minutes worldwide for people aged 16 to 64 on any device.


The time spent using networks by people in the US will be 2 hours seven minutes just 18 minutes lower than the global average.


The World Health Organization estimates global life expectancy to be approximately 73 years. If the average person persisted with the same social media habits, they'd be spending 5.7 years or 2 x 210 days on social media platforms during their lifetime of eligibility.


Key Statistics:


Globally, the amount of time a person spends on social media a day is 2 hours and 25 minutes / 145 minutes


The average user will spend 5.7 years using social media, from the age of 16+ to the age of 70.


The average person will spend 36.5 days of the year on platforms starting at to the age ofto


Out of the 46 nations examined, the Philippines have the longest time in social networks at 4h15m.


The people of Japan have the lowest amount of time on networking at 51 minutes


The amount of time spent on social media by the country


Below, you can find the average daily amount of time spent on social media in minutes and hours from 46 countries; the data sources are in the Global Web Index 2020 report.


5 Top Tips for Backlinko's Audience:


Brazil - 3 hours 42 mins


U.S.A. 2 hours 7 minutes


U.K. - 1 hour 49 minutes


Australia - 1h 45 mins


South Korea - 1 hour 8 minutes


Daily time on social media growth statistics


Below, we can see the rise in time spent using social media in mere minutes. the data source is from the internet's users from 47 countries, between the ages of 16 to 64 and on any device.


 


In what proportion do Americans use social media sites?


Below is the frequency of visits Americans receive from these popular social media platforms and all other platforms besides Twitter get at least half of their customers using their platform each day.


The frequency of use of social media for Americans (by percent) Sources: GlobalWebIndex, WorldoMeters


Platform


 


Social Media Usage by Device


What's the share of social media usage on mobile devices vs. desktop?


Regarding social media use by device the majority of users worldwide access social media on a mobile device (tablet or phone). A majority of people are accessing their social networks via their mobile phone, compared with only 1.32 percent of people accessing their social networks only via their desktop.


 


99percent of the people around the world connect to networks on mobile devices


 


What's the mobile market's share of the internet vs. the tablet share?


According to StatCounter the present mobile as compared to. computer market share is more influenced by mobile and mobile devices, with 55.89 percent of people using the internet using a feature or smartphone. The figure is 41.36 percent of users connect to the internet using desktop computers (leaving 2.74 percent of users using tablets).


Comparatively, this demonstrates what "mobile" social media is.


Key Statistics:


99% or 4.43 billion social media users log on to networks via mobile devices


78 percent or 2.97 billion users access networks exclusively through their mobile phone


1.32 50 million who exclusively connect to networks through desktops


20% or more than 760 million people are using both mobile and desktop phones


In total, there's 3.50 billion smartphones around the world, that's 84.85% of smartphone owner's access social media via their phones


It is estimated that there are 5.27 billion unique mobile phone users around the world


Sources: Data Reportal, BankMyCell, Statcounter


Conclusion


Here's my social media's growth statistics summary.


In terms of the adoption rate of technology it's awe-inspiring to see how quickly a social network will explode. For instance, TikTok was on one of five devices connected to the internet in 24 months.


Now , I'd like to be in touch with you:


What do you want to see added to this roundup? Or have a question?


If you do, then please get in and make a comment below.


 

04/21/2022 16:22:35
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